Boost Drinks is now one of the top 3 energy drink brands in independents and has the second fastest selling energy drink in independent convenience in the UK - growing quickly since its launch in 2001. With a multitude of different products, this once-small Yorkshire brand hit the international market in 2003 and has since delivered a variety of low-sugar Energy, Sport and Protein products to its customers.


Boost continues to support local shops stocking its products exclusively with independent retailers. Its goal since inception has been to help local stores compete and they continue to champion the sector with independent retailers at the heart of their business and promotional activities.



A growing business means a growing team. Boost required the ability to offer its employees the flexibility to work remotely across the UK, with the required security applications, processes and procedures. This initiative was previously held back by; slow, out-dated laptops, an over complicated server setup and a design not fit for the future growth of the business.


Having experienced such quick growth, a number of Boost’s internal systems struggled with the rate of scale and were unable to cope with increasing demands. Its systems and support were based on a best endeavours policy with a service level agreement (SLA) that was not being delivered through its incumbent IT supplier. Following persistent issues, Boost sought an experienced IT partner able to better support its growing demands and propose forward-thinking solutions to mitigate any future IT issues caused by its growth. The overall aim for Boost was to establish a partnership, opposed to just a standard relationship - which is an instrumental part of the pure technology group’s (PTG) approach to Managed Support.



Following an initial consultation, PTG explored a number of solutions best suited to Boost. As an accredited Microsoft Tier-1 CSP (Cloud Service Provider), PTG was able to move Boost’s Microsoft 365 across with no downtime to the organisation, reduce the licence fee on renewal and provide a direct support-line to Microsoft in the event of any issues.


To protect the integrity of Boost’s business data, PTG introduced Barracuda Cloud-to-Cloud Backup, a robust backup product which allows for swift recovery of files on SharePoint Online, OneDrive and Outlook (including attachments) hosted on Exchange Online. A Barracuda CloudGen Firewall was also installed, as well as BitDefender Anti-Virus. ConnectWise Automate agents were also deployed to ensure continually high-levels of support.


The last part this solution featured a company-wide roll-out of brand new Microsoft Surface laptops for Boost’s Sales and Management teams. All devices were installed with the latest Windows 10 operating system to ensure all business applications would run smoothly. All elements continue to be supported through PTG’s unlimited, proactive and reactive Service Desk under strict SLAs.




“I just wanted to say thank you for all of your help, support and advice we’ve received in the short time we have been working together. It reinforces why we moved to you and our working relationship will strengthen the longer we work together. I know I made the right decision to move across to the pure technology group and I’m looking forward to what 2020 will bring both businesses - keep up the good work!”
Nicola Parker - Business Services Manager Boost Drinks Ltd.