The Royal Society for the Protection of Birds (RSPB) was founded in Manchester in 1889. The organisation was formed to counter the barbarous trade in plumes for women’s hats, a fashion responsible for the destruction of many thousands of egrets, birds of paradise and other species whose plumes had become fashionable in the late Victorian era.


Today, the charity has over 2,100 employees, 18,000 volunteers and more than 1 million members, making it the largest wildlife conservation charity in Europe. The RSPB maintains over 200 reserves throughout the UK, covering a wide range of habitats from estuaries and mudflats to forests and urban habitats.



As a charity, RSPB is focused on technical progression with true value foremost, and this consideration extends to its supply chain and the partners with whom it works on IT projects. In 2018, RSPB wanted to refresh its endpoint device estate and sought solutions which would modernise and maximise the workspace for all its people to be able to collaborate successfully across a wide geography.


Many RSPB sites are isolated, some even without postcodes and the charity required a partner who is able to support its needs and provide its staff members and volunteers with standardised equipment wherever they were located. This included co-ordinating land transport and ferries to secluded islands, synchronising timings for deliveries and preparing for adverse weather conditions.



The pure technology group (PTG) tendered for the RSPB contract, along with several other existing and potential IT providers. The tender required supply, configuration, delivery and deployment for the entire endpoint device estate. PTG worked hard on the commercial aspects of the bid, in order to maximise value for the charity. But it went further, analysing and proposing eco-friendly delivery and deployment solutions, including back-haul logistics, video training and bulk deployment to minimise the Carbon Footprint.


Ultimately PTG won the 3-year contract for a planned and staged roll-out of 1,700 laptops and two-in-ones, across 200 sites in the UK and Ireland. The project involved device imaging, asset-tagging which allowed for more accurate tracking of the equipment and reduced downtime for RSPB people.


All logistics, secure recycling of legacy devices and ethical disposal of packaging was done with the lowest Carbon Footprint possible. PTG recycled all hardware materials taken away, and also retained RSPB’s obsolete hard drives securely for 3 months prior to secure destruction. The deployment was managed from a central location in the UK, which made it easier to access RSPB sites. PTG supported RSPB in successfully project managing the entire process.


The result is a modern refreshed endpoint estate; true collaboration and a technical platform to enhance nature. 


“We were impressed by PTG’s enthusiasm and creativity. It’s clear they’re a group of passionate people who genuinely care about their customers wants and needs. This passion remains to be consistent with everyone at PTG. This was made clear after reading their tender proposal and receiving a presentation that proved the brief had been read fully and understood. We had previously worked well with PTG with a standard supplier/customer relationship, and this hardware refresh contract further developed that to create a partnership that fulfils both parties’ requirements. The project provided a solution that future‐proofed the organisation, enabling us to equip our workforce with the technology required to help them save nature. The details of the rollout were often drip‐fed into the deployment teams, but the engineers on the ground were excellent, and gave us confidence that PTG was able to deliver whatever we decided for each site. Overall a successful project that has been well received by staff, both in the equipment itself and the manner in which it was deployed. The end result was a project completed on‐budget, well within the timescale and which met the brief proposed in the tender response. We will continue to work with PTG for other aspects of our Digital Technology estate.”
Ben Morriss, Supplier Manager, RSPB.