15,000+ attendees, The launch of Dell Technologies Cloud, a growing partnership with Microsoft and more celebrities than the Grammys. Here’s why Dell Technologies World 2019 was the best yet.


This week the show returned to Las Vegas and took place over an action-packed 4 days, including a number of keynote speeches from senior Dell staff. Following on there were a number of smaller (still mostly 2000+ in the audience) talks throughout the week split for both partners and for customers. A huge technology expo; ‘the village’ featured well over 100 of the leading technology manufacturers, service providers and developers - all showcasing their latest ground-breaking tech. Finally, what a better way to close the show than an almighty after-party, headlined this year by US Rock stars - Imagine Dragons.



Founder and CEO, Michael Dell kicked-off this year's show with a number of exciting announcements, a theme which continued throughout the General Sessions each day of the event.


Dell Technologies Cloud was introduced first - The Best Hybrid Cloud Platform on Earth. "This is our opportunity to say, look, this is the best hybrid cloud platform on Earth,” - announced Michael Dell. “We need to tell the world, ‘Look, this is the best way to build your hybrid cloud.’ Customers want a consistent operating environment. Dell and our channel partners now have a well-oiled hybrid cloud platform that can be used to help our customers achieve their cloud ambitions.”


The new on-premise Dell Technologies Cloud Platforms are built on the company’s hyper-converged infrastructure, VXRail, as well as VMware Cloud Foundation which is VMware’s hybrid cloud solution that provides integrated cloud infrastructure and cloud management services to run applications in both private and public environments.


Closer collaboration with Microsoft


Perhaps one of the most unexpected appearances on stage was that of Satya Nadella (CEO, Microsoft) who went on to announce that Dell and Microsoft are now preparing to introduce Azure VMware Solutions, a native, fully supported VMware environment in Azure, as well as integrated Desktop-as-a-Service and device management capabilities.


“We put customers at the centre of everything we do," Michael said in his keynote. "We hear you. You want choice and flexibility. You want multi-cloud made easy. As you can see, we're innovating a whole new level of cloud-agnostic interoperability for your workloads."


Because the service integrates with native Azure services, it will simplify the process of adding capabilities like Artificial Intelligence and the Internet of Things into VMware-based applications.


VMware CEO, Pat Gelsinger, also commented:


"These innovative Cloud and client offerings will deliver customers even more value, provide more flexibility to accelerate their hybrid multi-cloud and multi-device journey, and accelerate Digital Transformation of their business”.


Optimism and Happiness in the Digital Age


One of the event's highlights was Day 3’s panel debate regarding ‘Optimism and happiness in the Digital Age’. A healthy (and at times controversial) discussion between a group of leading IT professionals, including Dell Chief Marketing Officer, Allison Dew; Brynn Putnam, CEO of Mirror, and Will.I.Am - Founder and CEO of I.Am+.


“The investment that society has put in AI (Artificial Intelligence) surpasses the investment for HI, which is Human Intelligence,” commented Will.i.am. “It’s so lopsided that subconsciously we know that we haven’t invested in our youth, in our communities. We haven’t invested in humanity to keep up with intelligent machines.”


The discussion covered a range of issues including; data ownership, genetic modification, screen addiction (which Will hilariously labelled it with the term a ‘Phone Ho’) as well as government regs on technology companies.


Dell Technologies Partner Program


Following the expansion of Dell’s growing portfolio under the new ‘Dell Technologies’ brand, Dell announced a refreshed partner program to follow suit and help drive further business growth through its channel partners.


“No one is innovating and bringing innovations to market faster and more integrated than we are. With the Dell Technologies Partner Program, we are simplifying the whole opportunity for partners to embrace and participate in the breadth of portfolio and solutions across the strategically aligned businesses” - said Cheryl Cook, Senior VP, Global Partner Marketing.


For the first time ever, partners in the program will be able to seamlessly buy, procure and sell solutions across the Dell Technologies family of businesses, which includes Boomi, Dell, Dell EMC, Pivotal, RSA, SecureWorks, Virtustream and VMware. All products purchased through the Dell Technologies Partner Program will now count toward the tier status and tier revenue requirements in the new program.


The Village


From 3D printed prosthetic arms to e-sports, to saving the World; Dell Tech World solutions expo was packed full of tech-friendly activities to keep its guests entertained throughout the week. Aside from all the fun stuff, it was great to see Dell’s partnership with Deloitte and eNABLE - focused on providing prosthetic limbs for Children in need. Inside the Village, there was actually a new arm on-site being printed using Dell Precision Laptops.


 E-sports and VR took centre stage as the leading activities, supported by leading games company Alienware. The arena featured on-site live commentators to hype up the action as guests went head to head across a variety of streaming platforms.


Final thoughts


The event was just as much of a celebration following a record-breaking year for Dell and its partners. Bullish, yet ambitious as ever - the future appears bright for Dell as they seek to continue to grow their market share and make their own stamp on the Technology sector.


With the growing portfolio and revitalised partner program, there’s no doubt Dell Technologies will integrate even further into PTG’s hand-picked strategic partners and serve as a valuable asset to drive Digital Transformation for customers.


Roll on next year.