Whether your reality is virtual, augmented, blended, mixed or actual; 3D imagery is changing the world and the impact on business in the coming years will be significant. Virtual Reality (VR) and Augmented Reality (AR) present a variety of solutions to all kinds of businesses, from large conglomerates to small micro-enterprises.
In recent years, enterprises have shown an appetite for these technologies, whether it's introducing them into their products and services, or even into their office environment. Far away from the consumer entertainment perspective, a momentum is slowly building in business for AR and VR. Testing and implementation of these immersive technologies into work-related applications and enhancing their capabilities is becoming more predominant than ever before.
Here are the 5 main ways in which we believe VR and AR will change and impact your business in the next 3-5 years:
1. Product modelling, designing and prototyping
Because it is tremendously more cost-effective for a business to design a product or a complicated component of a large machine virtually, businesses have started to implement futuristic product prototyping processes. This is saving businesses huge manufacturing and production costs. Immersive simulations can also be used for testing and troubleshooting.
2. Immersive media experiences
It’s pretty obvious that virtual reality can transform the world of media - particularly for businesses, it means that they can advertise in ways never imagined before. The level of engagement and richness of the message that such advertisements can deliver is priceless. Immersive branding experiences can really make brands occupy the mind space of audiences like never before, and VR is leading the way with this movement. Beyond the traditional floating logos and mascots seen on exhibitor floors, marketers can now utilise holograms to create stunning and impactful promotions.
3. Novel business opportunities
Apart from enabling businesses to innovate in several aspects of their business processes, VR is also helping innovators create novel businesses with these technologies at the core. VR cafes, for example, could soon be a reality. Just like traditional cafes, these social places will act as gateways for people looking for augmented and virtually enriched experiences. These cafes could offer options such as games, social media experiences, team-building exercises, 3D book and content experiences, and virtually enhanced meditation.
4. HR and training
No matter the sector, all businesses have to train their employees; having VR enabled training allows businesses to deliver a considerable range of detailed information in an engaging way in order to help employees absorb more information. Customised interactive VR environments create safe and consistent training sessions for staff and employees. AR overlays allow for real-time instructions for assembly, manufacturing and troubleshooting. An example of VR training would be teaching someone how to operate machinery, or even using a VR headset to practice presentation skills. It may sound like a science fiction movie, but yes, smart glasses or head-mounted displays can help workers to perform manual tasks.
The AR/VR enabled devices can provide instructions, maps, part names and even the real-time feedback to your workforce. Helping them to perform with high levels of precision. Furthermore, you can remotely access and guide your colleague who is working on high technical issues to troubleshoot a problem.
5. AR apps for customer convenience
Customers are becoming more impatient and expect to have seamless shopping experiences. AR apps allow customers to view product sizes and features online. IKEA, for example, has released an app using AR technology to ‘try before you buy’. It allows you to reposition everything and anything in the room in addition to moving items closer or further away from each other. In real estate markets, VR platforms allow home tours to people from anywhere across the globe.
It is always good and refreshing to incorporate the latest trends and technologies into the work environment. This technology has the potential to enhance both productivity and efficiency, as well as improving the use of resources. In order to offer the best services and products to customers, it requires an immense amount of hard work and knowledge.
AR and VR offer broad benefits to enterprises, from healthcare to aerospace sectors. The ongoing improvements in the performances are broadening the capabilities and opportunities of the applications based on AR and VR technologies.
To find out more about how these technologies could impact your organisation, get in touch with our team via [email protected] or take a look at purevr to explore these applications further.